PHILOSOPHY
It is critical that we have a perspective and the means to exponentially accelerate the future and changing the worlds of traditional businesses. There are 3 pillars of our philosophy-
MINDSET
It all starts with the mindset. It’s an attitude we carry with us that manifests in the approach we take working with both startups and traditional businesses.
Customer Centric
- Traditional businesses need to reimagine their future, and rethink their business and operating models and way they interact with their customers to deliver value.
- It is crucial to keep the focus on value to achieve real outcomes using test and learn approach.
Problem Solving
- Shifting from business-led thinking to customer-centricity – this means moving from assumption-led to a more experimental approach with focus to solve a problem for the customer.
- To deliver product or solutions that are designed with a deep understanding of customer needs.
Decentralized
- Traditional ways of managing businesses are not anymore effective. In the world today, it’s not the big that eat the small, it’s the fast that eat the slow.
- A fundamental cultural shift is required to move away from top-down decision making to delegated decision making to take right decisions with speed.
- We work with traditional businesses to provide clarity on objectives, coach effective problem-solving, and provide opportunities to exercise and cultivate decision-making abilities.
SYNERGY
Synergy is about partnering with family business owners on where to play and how to win. It’s about uncovering those big moves which align with the interest and/or expertise of the family business owner for them to participate in this new fast-moving startup world and create new successes for them.
Family businesses are quite fragmented – we provide the network and models of synergy to leverage great strengths of this community. The synergy focuses on leveraging deep understanding of the market and real-world problems to create a roadmap for success for the family business owner. We understand the challenges and fears of family business owners to help them with an approach and model for creating wins.
SCALABILITY
We then nurture the synergies created and the ideas into viable and desirable businesses.
Scaling turns the identified value propositions into real outcomes. It’s about execution so that family business owners feel confident in their choices. Our platform, expertise and access to startup ecosystem brings a unique amalgamation of capabilities to envision the future and do what it takes to make it happen and deliver on that future.
